Here’s how it works:
The rCUPS are designed and developed in Cornwall, U.K. by ashortwalk.
The outer thermal layer of the rCUP is made from used cups.
So far, so humble.
But if one in ten coffee drinkers switches from throwaway cups 50 million used cups could be recycled!
Add to that the 50 billion disposable cups we won’t be drinking from each year, and together we’ll be making an incredible, planet-saving difference.